A BHAG (Big Hairy Audacious Goal) is designed to call for bold, long-term action. For Amazon, the following BHAG may be exciting enough to drive the company forward for the next 10–20 years: to be the world’s most sustainable company, pioneering green logistics, packaging, and energy consumption.
This is a BHAG with a goal—measurable, specific, and bold. It puts Amazon ahead of profit and convenience, to a leadership of the world’s sustainability movement and shifting its operations to net-zero emissions.
Why is it a good idea? Sustainability is becoming a market differentiator. Customers, investors, and governments are increasingly looking towards businesses with strong environmental values. Amazon can create loyalty and prevent regulatory risks.
But the journey won’t be easy. Amazon’s scale of delivery network and logistics is an enormous carbon dilemma. And it’s not easy to get suppliers across the world on board with green ambitions.
However, with its strength and resources, Amazon is capable of leading the charge. When it makes this BHAG happen, it won’t just ship packages—it will ship impact, building a greener tomorrow for global enterprise.