Amazon’s big hairy adventurous goals (Bhag) are to become the “Earth’s most permanent company”. This goal is bold and forward-and-the-way, the way one of the world’s largest companies affects the environment, it is to reopen. It goes beyond simple social responsibility and indicates a deep commitment to stability. By investing in renewable energy, electric delivery cars and more efficient packaging, the Amazon installs a high bar for the industry.
This bhase can be classified as a goal -oriented Bhag, where the company defines a specific, average long -term goal. In this case, the goal is the stability management globally. According to the Jim Collins framework, Bhags means guiding the decision, convincing and focusing on sufficient. Amazon’s stability goals are suitable for this model good-it is deep in line with an average class (eg Net-Gero’s carbon by 2040), time bounds and new global values.
A well -designed Bhag can also provide long -term competitive benefits. When it comes to Amazon, stability is not just a social goal – this is a business strategy. As consumers are more environmentally conscious, they are more likely to support companies that reflect the values. By leading the path in permanent logistics and energy, Amazon can differ from participants and reduce long -term costs through energy efficiency and streamlined operation. This strategy is in line with the insight into the HBR article that visionary companies improve peers by entering the purpose of their business models.
However, this bhase comes with important challenges. A major obstacle is the complex supply chain of Amazon, which spreads thousands of suppliers worldwide. To ensure that each partner follows stability standards will be a difficult task. Advertisement
